Jessica Hannah

Social Media Guru @ Semantica Digital

Having originally studied journalism, I stumbled into an agency position having come from writing for engineering, mining and automotive magazines, as well as a stint in internal factory communications. I am now an enthusiastic social media strategist, aspiring search engine optimization guru, and a seasoned copywriter. While I do not proclaim to be the best in my field and feel that I have much to learn, I am extremely passionate about strategy.

Topic: Social Media Strategy and Implementation

Topic Description:

Optimizing social media profiles: Facebook, Instagram, LinkedIn, Twitter; elements of a social media strategy, process, content strategies vs content types; reading data to make decisions; basics of designing posts and copywriting; community building; rules of engagement; reading analytics

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