Accra Marriott Hotel

Accra, Ghana

Event Enquiry

050 3930227

Accra Marriott Hotel

Accra, Ghana

Ticket Enquiry

+254 -721 168 693

Andrey Lipattsev

About

Google Web Partnerships |  Russia

Andrey has over 10 years at Google focusing on improving search and user experience. He now travels the world with AMP components, Service Workers and Web APIs in his backpack handing them out to anyone who’ll have them.

Topic

Along the Road to Success with WordPress

This talk elaborates on other components essential to success, such as engaging capabilities,  discoverability, monitoring, and analytics. We will also cover the details of Google’s Site Kit WordPress plugin as a way to integrate essential Google products:

  • PWA: rich features that enhance content offering and drive engagements
  • Search Console: tools and reports that help publishers to measure their site’s Search traffic and performance, fix issues, and make their site shine in Google Search results
  • Analytics: tools that enable publishers to get a deeper understanding of their customers and details along many dimensions about the traffic flowing to their sites.
  • AdSense: Tools to enable publishers to monetize their sites and content
  • Optimize: Tools to enable publishers to easily run tests on their websites

PageSpeed Insights: Tools to enable WordPress developers and publishers to assess the performance characteristics of their sites along several key dimensions