Accra Marriott Hotel

Accra, Ghana

Event Enquiry

050 3930227

Accra Marriott Hotel

Accra, Ghana

Ticket Enquiry

+254 -721 168 693

Joanna Steele


CEO| Dimax Digital | UK

Joanna Diana Steele is a Digital & eCommerce Consultant, Trainer & International Public Speaker. She has over 15+ years of digital experience helping multi-million pound UK brands like Sainsbury’s Argos, London 2012 Olympics and Mothercare engage consumers with award-winning campaigns, build online communities and increase sales.
She was nominated for a TechWomen 50 Award in 2017, which recognises emerging tech talent in the UK and writes a column for She Leads Africa – a community that helps young African women achieve their professional dreams with engaging online content and pan-African events.
She is the Co-Founder of CEO of Dimax – a digital agency that unifies creativity and technology, helping businesses in Central & West Africa to become digitally focused to drive growth. 
Our passion is helping clients increase sales and brand exposure through robust digital strategies, creative digital campaigns, great online experiences and training. Our strapline is quite simple. We support businesses in ‘Developing Digital Excellence’. Our vision is to be the No.1 digital agency in Africa.


How to use customer reviews to increase conversion

Having devised a market-leading reviews and customer generated content strategy collecting over 1m+ reviews annually for one of the UK’s leading high street retailers – what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little!