Accra Marriott Hotel

Accra, Ghana

Event Enquiry

050 3930227

Accra Marriott Hotel

Accra, Ghana

Ticket Enquiry

+254 -721 168 693

Bra Willy Seyama

About

CEO | eNitiate | South Africa

Bra Willy Seyama is the founder and CEO of eNitiate – the Pan-African content marketing company that is based in Johannesburg, South Africa. He also the creator of African Languages Matter 2018, and Digital Marketing Skills in Africa Audit 2020\.

The latter project is of significance, given its aim of establishing the existing digital marketing skills gap in Africa. This is what he will be speaking about.

Topic

How Youthful Africa Can Benefit From The Digital Economy 

Digital marketing and communications, a sector that is technology driven, holds promise for employment opportunities for Africa – a continent with 60% of total population below the age of 25. However, relevant digital marketing and communications skills need to be developed, so as to leverage current and future employment opportunities.  Here is the challenge: the rapid developments in digital technologies have led to the lag in the required marketing and communications skills the world over!